We’ve all been there. Staring at a blank page, knowing we need to write a blog post that both Google and real humans will love. It’s a lot of pressure. In our content team, the question “Frase vs Writesonic” came up almost every week. Both tools promise to be perfect helpers for making content, but we quickly found that they are very different from each other.
We decided to test them against each other to find the winner. Our goal was simple: find out which tool really helps a content writer and which one is just talk. Here is our honest review of what we found. Let’s dive in!
Before we get into the details, here’s the short answer from our team.
Frase.io helps create SEO-friendly content with data-driven briefs
When we first opened Frase.io, we understood its purpose right away. It’s not just another AI writer. We see it as a research helper.
Its main job is to help you make content that Google will actually rank. It does this by getting the top search results (the SERP). Then, it tells you exactly what topics to cover, what questions to answer, and how to organize your article. The content brief generator is probably our favorite part. It builds a perfect outline, based on data, in just minutes.
Writesonic is an AI marketing platform.
Writesonic felt like a completely different tool. We’d categorize it as an AI Marketing Platform, not just a writer.
Yes, it makes content. But we were surprised that it focuses on tracking how often your brand is seen in AI search results. It says it can watch how platforms like ChatGPT and Perplexity talk about your brand, which is very advanced. It lets us choose between different AI models (like GPT-4o, Claude 3.5, and Gemini). It was clearly built for making a lot of content, fast.
Okay, let’s start the direct comparison. This is where we spent most of our time: testing the features our team uses every single day. Choosing isn’t easy, because they are strong in very different areas.
We’re calling this a tie because we realized “content creation” means two things: 1) text production and 2) strategy building.
Writesonic wins on production. It’s like an eager junior assistant. It’s fast. We remember one time, the deadline was tight, and we needed 10 social media headlines in 15 minutes. We were completely out of ideas. We tried tossing Writesonic a blunt command because we were in a hurry… and it gave us 5 pretty decent options. It “saved” us that day. But we would never ask it to write an important blog post from start to finish. Its text, while fast, feels a bit generic.
Writesonic excels in fast content but lacks depth for blogs
Frase, on the other hand, wins on strategy. At first, we were a little disappointed because its AI doesn’t “write” as fast as Writesonic. But then we realized: that’s not its purpose. Frase’s power is the Content Brief. We remember a debate within the team about the direction for an article. Frase settled that debate in 3 minutes by pointing out 5 questions that all the top competitors were answering. It’s like a senior editor showing us what to do.
Our conclusion: We need both. But we respect Frase’s role more.
Winner: Tie
Frase excels in strategy with powerful content briefs
This isn’t a fair fight. This is Frase’s home turf.
Writesonic has SEO features. It has a “Site Audit” and “SEO Agent.” We ran it. It gave us a technical checklist. That’s helpful, but it doesn’t help us write better.
Writesonic offers SEO tools but lacks writing improvement
Frase is a completely different story. Its SEO capability isn’t a “feature”—it’s the entire tool. Our personal experience was with an old article stuck on page 2 of Google. We put it into Frase. The tool didn’t just tell us to “add keywords.” It pointed out that we had completely missed an important topic cluster that users were searching for. We added a whole new section based on its recommendation. Three weeks later, that article hit the top 5. That’s real ROI (Return on Investment) we could see.
Winner: Frase.io
Frase drives real SEO results with content recommendations
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This result might surprise you. At first, we thought Writesonic would win, too.
Writesonic has over 100 templates. We were excited! We tried the “Blog Intro Writer” template. We got 5 options. Honestly, they were all… okay. And they all started with clichés like, “In today’s fast-paced world…”. We hate that kind of writing. We had to rewrite the whole thing. For us, these templates are like fast food—fast, convenient, but not really good.
Writesonic templates are quick but often cliché.
Frase is the “anti-template.” It only has one template we care about: the Content Brief. And this template is unique every single time. It’s not a fill-in-the-blank form. It’s a detailed blueprint custom-built from SERP data for that exact keyword.
As professional writers, we would rather have one perfect, custom-built plan than 100 generic templates.
Winner: Frase.io
Frase offers a unique, custom-built content brief, not templates
We had to change this section after looking closer, and we’re glad we did.
At first, we thought Writesonic won. Its voice creation feature is very simple to use. We set up many client profiles, and it worked well for changing the tone.
Writesonic’s voice creation feature is simple and effective for tone
But we missed how powerful Frase is. Frase doesn’t just “change the tone.” It puts together the brand voice (it allows “per-client voice profiles”) right into the SEO optimizer.
Here’s the difference:
It also lets us upload rules (like “Never say ‘synergy'”), and it automatically “finds” those errors. This is brand governance, not just a voice generator. For a professional team, putting Voice + SEO together in one tool is a clear win.
Winner: Frase.io
Frase integrates brand voice with SEO, offering more than tone changes
A tool is only as good as how it fits into your way of working. For us, Writesonic was better because of its large integration system. We use tools like Ahrefs and Semrush all the time, and Writesonic allows us to import data from them or connect via Zapier to streamline tasks. We also loved its Chrome extension for writing quick emails or LinkedIn posts.
Writesonic excels in integrations with key tools and Zapier
Frase focuses on the writer’s immediate environment. We loved its Google Docs add-on for in-document optimization. Both tools integrate Google Search Console (GSC), but Frase’s GSC connection is deeper for content auditing, powering its proactive “Content Opportunities” feature. However, the lack of a direct link to our primary keyword tools (Ahrefs/Semrush) meant we constantly had to juggle tabs for research.
Winner: Writesonic
Frase integrates well with Google Docs and Search Console
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After spending weeks actually working inside both tools, here’s our team’s honest breakdown of what we loved and what just frustrated us.
|
Frase.io |
Writesonic |
|
| Pros | ✅ Best-in-class SERP analysis.
✅ Creates amazing, data-driven Content Briefs. ✅ Amazing Google Docs add-on (great workflow). ✅ Powerful Brand Voice (connects to SEO rules). ✅ Cheaper starting price & pay-per-article option. |
✅ Very fast for high-volume, bulk content.
✅ Has a real, usable free plan for testing. ✅ Access to multiple AI models (GPT-4o, Claude). ✅ Best-in-class AI Search (GEO) tracking. ✅ Easy-to-use multi-brand voice profiles. ✅ Many integrations (like Zapier). |
| Cons | ❌ AI writing drafts are just “okay” (need heavy editing).
❌ It’s a slower, more careful process ❌ Lacks Zapier and other key integrations (like Ahrefs/Semrush) |
❌ Gets very expensive for advanced features.
❌ Research tools felt very simple and basic. ❌ The dashboard feels overwhelming (too many features). ❌ Templates feel generic and clichéd. |
Let’s talk money. This is often the deciding factor, and the pricing models differ significantly. Here’s what we found (Note: prices are as of our 2025 review).
|
Frase.io |
Writesonic |
|
| Free Trial | Yes, a “Try Frase Free” trial is available. | Yes, a “Free Trial” is offered. (Both are for a limited time or use). |
| Credit Card Needed? | No. You can start the free trial without a credit card. | No. You can sign up for the free trial without a credit card. |
| Entry Price | $45/month (Starter Plan) | $49/month (Lite Plan) |
| Key “Pro” Plan | $115/month (Professional Plan) | $249/month (Professional Plan) |
| Unique Option | Mentions “Rank-Ready Documents,” which is a pay-per-article option we love. | Pricing is subscription-based only. |
| Annual Savings? | Yes (About 15-20%) | Yes (About 20%) |
| Refund Policy | Yes, a 7-day guarantee, but it’s very strict. They can deny it if you violate the terms and won’t refund unused time on an annual plan. | Yes, a 7-day policy, but with a big catch: You must use less than 25,000 Premium words. It’s also not automatic; you must cancel and email support. |
Writesonic Pricing Plan
Frase.io Pricing Plan
Before you pay, we think it’s very important to ask the same questions our team did. Your ‘best’ tool depends on your answers.
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After weeks of testing, here is our team’s final, honest advice.
We recommend you choose Frase.io if:
We recommend you choose Writesonic if:
For our team, we actually see a place for both. We use Frase for all our main, long SEO content and Writesonic for our clients who need a lot of social media content. We hope this saved you some time!
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Frase is the best choice for in-depth SEO research and creating content briefs.
Writesonic is the best choice for speed, high-volume content production, and AI search tracking.
Other tools (like Jasper) may be better for creative, brand-focused copywriting.
You should pick the tool that solves your biggest problem: choose Frase for research or Writesonic for speed.
