As a team of content writers, choosing our AI toolkit feels like navigating a maze. You want one tool that helps you write faster and another that helps you rank on Google, and you definitely don’t want to break the bank. We’ve been stuck in this exact debate: Frase.io vs Jasper AI.
They’re two of the biggest names, but they serve very different purposes. We’ve tested both, and we’re here to tell you that choosing the wrong one can cost you a significant amount of time and money. We’re not coders, just writers, and this is our honest breakdown to help you pick the smartest choice for your content strategy in 2025. Let’s dive in!
In a hurry? Here’s the “too long; didn’t read” version from our team’s notes:
Frase.io is an AI-powered SEO strategist
We see Frase.io as our AI-powered SEO strategist. It’s a platform built to help us research, write, and optimize articles for search engines. We love that it analyzes the top-ranking pages to create data-driven content briefs. It shows us topic gaps and helps us write. It basically combines our SEO research and our content creation into one single workflow. For our team, it’s the go-to tool when the main goal is search visibility.
Jasper AI is an AI writing assistant for diverse content
Jasper AI is our team’s AI writing assistant for everything else. It’s designed for creating marketing content at scale, across all kinds of formats. We use it for blog posts, ad copy, social media updates, and email campaigns. It uses advanced models (like GPT-4) to generate content. We rely on its 50+ templates and its really strong brand voice features to keep our writing consistent, even when we’re in a hurry.
Okay, let’s put them head-to-head. When we tested these tools, we focused on the 5 features that matter most to us as writers. This is where you’ll really see the differences.
This is where the “personalities” of the two tools really show.
To be fair, Frase’s AI writing is good, but our team found that it’s hyper-focused on its own SEO research. Its AI is designed to write sections based on the SERP data it just analyzed. This is fantastic for making sure you stay on topic and cover your competitors’ keywords.
But for our team, that writing style felt less creative and more like a high-end summary of what’s already on Google.
Frase AI focuses on SEO-driven content creation
Jasper is different. It isn’t just summarizing research; it’s built to be a copilot.
Its “engine” (which uses advanced models like GPT-4) and its “memory” (remembering 3,000 characters of context on paid plans) mean it’s not just looking at keywords. It’s following a narrative.
We use its flexible Canvas editor as a true brainstorming partner. This is the core difference: Frase answers, “What are my competitors saying?” Jasper answers, “What should we say?”
For pure, from-scratch creative writing, Jasper is on a completely different level.
Winner: Jasper AI
Jasper’s Canvas editor for creative writing and brainstorming
Let’s be honest: this isn’t a fair fight. In the SEO category, it’s a clear win for Frase.
For years, our team’s “SEO research” workflow was a total mess. We’d open 20 browser tabs, paste competitor H2s and H3s into a Google Doc, and try to “guess” how long an article should be or what topics to include.
The first time we used Frase, we were really shocked.
It took that boring and long 90-minute job and did it in 90 seconds. We’d type in a keyword, and it would analyze the top 20 Google results, automatically pulling out every topic, common heading, question, and useful statistic we needed.
But the “game-changing” feature for us is the split-screen editor. We write our article on the left, and on the right, we have a real-time content score telling us exactly how we compare to the competition. It points out every single missing keyword. It even pulls in Domain Authority and backlink data, so we know who we can actually compete with.
Frase’s SEO capabilities with real-time content score
Now, let’s talk about Jasper. We were so excited when we saw the “SEO mode” button. We clicked it, and… it was just a login screen for Surfer SEO.
This was a huge disappointment. It’s not just an integration; it’s a hidden paywall. To get Jasper to do 10% of what Frase does out of the box, we had to pay for a completely separate and expensive subscription (at $89+/mo).
For a team where budget matters, Frase isn’t just the winner; it’s the only smart choice.
Winner: Frase.io
Jasper’s SEO mode requires Surfer SEO integration
After looking closer, we found that both tools have powerful template libraries, including Frase’s “AI Tools.” The real difference for our team was the workflow itself.
Jasper, with its massive library of over 50 pre-built templates, is designed for creative, multi-channel tasks. Its templates are easy to find and use. This matters.
We remember one specific afternoon; the deadline for a client’s 5-email welcome sequence was just hours away, and we were totally blocked. We chose Jasper first, picked its “Email” templates, and had solid drafts in 20 minutes.
Jasper’s 50+ templates boost creative productivity
With Frase, the process for this felt unnatural. We had to open a new (SEO) document, then click into “AI Tools” to find the right template. It felt like we were forcing an SEO tool to write an ad.
So, while Frase can do it, Jasper is designed for it. It wins because it removes all the extra steps for a creative, multi-channel team.
Winner: Jasper AI
Frase templates feel less intuitive for non-SEO tasks
This was a surprisingly close race. We were wrong to think Frase just had a basic “tone” setting.
Both platforms now offer robust training systems that can learn from a website URL or uploaded documents. Frase does a great job applying this learned voice to its SEO workflow. Jasper does too, with its Pro plan supporting 3 brand voices.
Frase’s Brand Voice adapts SEO content tone intelligently
So why does Jasper win? The difference lies in one critical layer.
Jasper’s system doesn’t just include “Brand Voice”; it also includes “Knowledge” and “Audiences.” This was the game-changer for us.
We can define who we’re talking to (e.g., creating an “Audience” for “Marketing Directors” and another for “Small Business Owners”). Jasper then adapts the same brand voice to be more technical for the directors or more encouraging for the owners.
Frase’s feature is great for staying consistent. But Jasper’s system is built for a complete marketing strategy.
Winner: Jasper AI
Jasper’s Brand Voice with Knowledge & Audiences system
Honestly, our team debated this one at first. It’s not about who has more; it’s about their completely different goals.
Frase’s integrations are built for one perfect job: our SEO workflow. The Google Search Console (GSC) integration, no joke, is our secret weapon. We use it all the time to find “decaying” content and “easy win” keywords. Paired with the Google Docs and WordPress plugins, it’s a perfect, closed system.
Frase focuses on integrations for seamless SEO efficiency
Jasper’s integrations are built to be everywhere. We don’t care about the 5,000+ apps number (that’s API talk), but we love the Chrome extension. We use Jasper’s brain right inside Gmail, LinkedIn, and everywhere else we write. Plus, having Grammarly and Copyscape (plagiarism check) built right into the editor is a massive time-saver.
So, Frase’s integrations are deep for SEO, while Jasper’s are wide for marketing. For a team like ours that has to write everything (emails, social, blogs), that sheer flexibility gives Jasper the win.
Winner: Jasper AI
Jasper’s wide integrations enhance marketing flexibility
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Frase.io vs Surfer SEO: Which AI SEO Platform Wins in 2025?
Here’s our brutally honest, no-fluff breakdown of the good and the bad.
| Frase.io | Jasper AI | |
| Pros | ✅ All-in-one SEO tools. No extra costs. ✅ Fantastic competitor research & briefs. ✅ Real-time content optimization score. ✅ More affordable starting price ($15/month). |
✅ Amazing content quality for all formats. ✅ Advanced brand voice training is a game-changer. ✅ 50+ templates for ads, social media, email, etc. ✅ Huge integration ecosystem (5,000+ apps). |
| Cons | ❌ AI writing is… meh. Needs a lot of editing. ❌ Very few templates (blogs only). ❌ Fewer languages (20). ❌ AI content can be very repetitive. |
❌ No built-in SEO. You must pay for Surfer. ❌ Higher starting price ($39/month). ❌ Can be complex to learn. ❌ Can be expensive, especially for small teams. |
This is where things got complicated, and where our team really had to pull out the calculator. We’re not going to waste your time listing every feature—you can see the basic packages in the image.
Instead, here are the hidden terms and critical policies we found that really impact your decision.
|
Frase.io |
Jasper AI |
|
| Free Trial | Yes, a 5-day trial. | Yes, a 7-day trial. |
| Credit Card Needed? | No. | Yes, it is required to start. |
| Refund Policy | Very strict. Generally, no refunds. | Yes, 7-day money-back guarantee (you must contact support). |
| Plan Changes | Yes, you can upgrade/downgrade anytime. | Yes, you can upgrade/downgrade anytime. |
| Refund on Downgrade? | No. Changes apply at the next billing cycle. | No. Changes apply at the next billing cycle. |
Frase.io Pricing Plan
Jasper AI Pricing Plan
Our Key Insight:
Never just look at the sticker price!
When we calculated the true all-in cost for a complete SEO + AI workflow, the choice became much clearer. Frase is the significantly more economical all-in-one solution.
Before you click ‘buy,’ our team suggests you ask these questions:
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Jasper vs WriteSonic: Which is the best AI Writing Tool in 2025?
Jasper AI vs Copy AI (2025): Which is the best AI Writing Tool?
So, after all our testing, here’s our team’s final recommendation:
Choose Frase.io if you are:
Choose Jasper AI if you are:
For us, the answer is… we use both. But if we had to pick just one? As a team that lives and dies by Google rankings, Frase.io is the more complete workflow tool. But when we just need to write a brilliant piece of copy, fast, we still open up Jasper.
