Our team owes a lot to Frase.io. Let’s be clear: when we first found it, its speed for pulling SERP data and building briefs was a total game-changer. It genuinely set a new standard for our optimization workflow.
But the AI content world moves incredibly fast. What Frase started, many others have taken and run with. We got really curious: what else is out there? Are there tools that are better for pure AI generation? Or deeper for enterprise-level content strategy?
That curiosity sparked a mission for our whole team: to find the absolute best Frase.io alternatives. We’ve spent weeks testing, trialing, and drinking a lot of coffee. This is our team’s honest, straight-up review of what’s actually worth your time and money.
RightBlogger is an AI content & SEO tool for bloggers
We’re leading with RightBlogger because, honestly, it’s the tool that shocked our team the most. It’s built specifically for bloggers and content creators, and it represents the best value we found anywhere. It’s a true Frase.io alternative, combining a powerful AI writer, Keyword Research & SEO Tools, and even AI Image Generation into one simple platform. What blew us away wasn’t just that it did all this, but the price it does it for.
Key Features:
✅ Unlimited Articles & Words: This is the killer feature on the Pro plan. No more worrying about word credits.
✅ Keyword Research & SEO Tools: A built-in tool that lets you find keywords and analyze what you need to rank, directly replacing that part of the Frase workflow.
✅ Generate Articles (2,000+ Words): A one-click long-form article writer.
✅ AI Image Generation: Included in all plans, even the free one.
✅ Premium Courses: The Pro plan includes access to courses, adding extra educational value.
✅ Publish with Integrations: Connects to your blogs.
✅ Custom Writing Style & Tone: You can train the AI on your unique voice.
Pros & Cons
|
Pros |
Cons |
| ✅ UNLIMITED words on the $29.99 Pro plan. This value is unmatched.
✅ A true all-in-one tool (Write + Optimize + Research). ✅ An incredibly generous Free plan to start. ✅ AI Image Generation and Premium ✅ Courses are fantastic bonuses. |
❌ It’s not as “deep” as an enterprise tool
❌ The Business plan only adds 1 extra team member. ❌ More focused on bloggers than large agencies with complex workflows. |
Pricing Plan
Rightblogger Pricing Plan
Our Honest Take: Our team thinks this is a no-brainer for solo bloggers, freelancers, and small content teams. It perfectly replaces the entire Frase workflow (research + write) for only $29.99. Getting unlimited words AND built-in SEO tools at this price point is simply the best all-in-one value we’ve found.
You may be interested in: RightBlogger vs ChatGPT: Which Is Better for SEO Blogging in 2025?
WriteSonic is an all-in-one AI content and SEO automation platform
When we first looked at WriteSonic, our team was a bit… overwhelmed. In a good way. While Frase is laser-focused on content briefs and optimization, WriteSonic is an alternative that goes way bigger. It’s trying to be an all-in-one platform for your entire content and SEO workflow. It’s packed with features, from AI content generation (Chatsonic) to an SEO AI Agent for automated strategy.
Key Features
✅ Chatsonic: An AI chatbot (like ChatGPT) for research and brainstorming.
✅ SEO AI Agent: Helps automate keyword research and strategy.
✅ Generative Engine Optimization (GEO): This was the most interesting part for us. It’s designed to track your brand’s visibility on AI search engines (like ChatGPT and Perplexity).
✅ AI Article Generations: Monthly quotas for creating full blog posts (e.g., the Lite plan gets 15, and the Advanced plan gets 200).
✅ Technical SEO site audits: Scans your site for technical issues.
✅ Real-time content editor with SEO scoring (similar to Frase).
✅ Integrations with Google Analytics, Search Console, and Ahrefs data.
Pros & Cons
|
Pros |
Cons |
| ✅ All-in-one platform saves time
✅ Strong GEO features give you an edge in AI search ✅ Integrated SEO and content workflows ✅ Ahrefs’ data integration is a huge plus |
❌ Steep learning curve to use all features effectively.
❌ Higher-tier plans are expensive for small businesses. ❌ AI output quality varies and still needs human editing |
Pricing Plan:
SEO + Content Automation (For those who just want to write)
SEO + Content + AI Search Tracking and Optimization (This adds the GEO features)
(Note: Prices are significantly higher if you pay month-to-month).
Writesonic Pricing Plan
Our Honest Take: This thing is powerful, but it’s not simple. It’s for teams who want everything in one box and are willing to spend the time learning it.
You may be interested in:
Jasper vs WriteSonic: Which is the best AI Writing Tool in 2025?
Copy.ai vs Writesonic (2025): Which is the best AI Writing Tool?
Copy.ai focuses on AI writing and automation workflows
When our team tested Copy.ai, we had to be very clear about its purpose. This is a powerful Frase alternative, but for a very specific part of the workflow.
Copy.ai is a replacement for the AI-writing part of Frase, not the SEO-optimizer part.
Let’s be honest: If you’re looking for a tool to analyze the SERPs and build a content brief, this is not it. But if you’re like us and often feel that Frase’s AI writer is a bit weak, and you want a really powerful tool to generate high-quality first drafts at scale, Copy.ai is a top option. Its new focus is on AI Agents and workflows, which are designed to automate content creation, not optimization.
Key Features:
✅ AI workflows / Agents: You can build automated “agents” for repetitive content tasks, like turning a product spec sheet into five different ads.
✅ Content Agent Studio: The workshop where you can train your own AI agents on your team’s specific knowledge and brand voice.
✅ Access to Multiple Models: You can choose from OpenAI, Anthropic, and Gemini models, which is great for finding the best output for a specific task.
✅ Infobase (Knowledge Base): A central hub to store your brand voice, product info, and style guides for the AI to reference.
Pros & Cons
|
Pros |
Cons |
| ✅ Excellent at generating high-quality first drafts at scale
✅ Strong workflow automation saves a lot of time ✅ “Chat” plan is a great value for a small writing team (5 users) ✅ Access to multiple AI models is a huge plus |
❌ Absolutely zero SERP analysis or competitive research
❌ No content brief or on-page optimization features ❌ You must pair this with a separate SEO optimizer tool ❌ Big price jump from the “Chat” to the “Agents” plan |
Pricing Plan (Based on their new “Self-Serve” pricing)
(Note: They offer a 20% saving if you pay annually, as shown in the screenshot).
Copy AI Pricing Plan
Our Honest Take: Our team concluded that Copy.ai is a terrible replacement if you rely on Frase for SERP data and content briefs. It simply doesn’t do that job. However, if your main frustration is the writing itself, Copy.ai is a huge upgrade. It’s one of the best content generation tools we’ve used.
You may be interested in:
Jasper AI vs Copy AI (2025): Which is the best AI Writing Tool?
Copy AI vs Frase (2025): Which Is Better for Content Marketing?
Jasper focuses on AI content creation and brand consistency
Ah, Jasper. We’ve all heard of it, and our team has always seen it as the “enterprise” choice for content. Its entire focus is on creating content at scale while maintaining perfect brand consistency. This is truer now than ever. It’s a powerful writing engine, but like Copy.ai, it’s a Frase alternative for content generation, not optimization. You have to bring your own SEO tools to the party.
Key Features
✅ Brand voice capture: You can train Jasper on your style guides to keep its writing consistent.
✅ Knowledge base: The Pro plan lets you store 5 Knowledge assets (like product info) for the AI to reference.
✅ Canvas platform: A visual, drag-and-drop editor for mapping out and creating content.
✅ 50+ templates (now called Essential Apps): Pre-built tools for core marketing tasks.
✅ AI image generation: Included in the Pro plan for creating blog images.
✅ SEO Mode: This is the key. It’s an add-on that integrates with Surfer SEO (which requires a separate, paid Surfer subscription).
✅ Plagiarism checker: Also an add-on powered by Copyscape.
Pros & Cons
|
Pros |
Cons |
| ✅ Excellent brand voice and consistency features
✅ Great for generating high-volume marketing copy ✅ The “Canvas” feature is a cool way to build documents |
❌ Very expensive. The new “per-seat” model adds up fast.
❌ No built-in SEO optimization. You MUST pay for the Surfer add-on. ❌ We feel it has a steep learning curve to use all its features. |
Pricing Plan
(Note: They offer a 7-day free trial and ~20% savings if you pay annually).
Jasper Pricing Plan
Our Honest Take: Our original opinion is now stronger than ever. If you’re a big company managing multiple brands, Jasper is a beast for consistent writing. But if you’re a solo blogger or small team looking for an SEO optimizer, this is expensive overkill, and you’ll still have to pay for another tool (Surfer) to even get the SEO features.
You may be interested in:
Gravitywrite vs Jasper (2025): Which is the Best AI Writing Tool?
Frase.io vs Jasper AI: Which Tool Should Writers Choose in 2025?
Anyword predicts performance and boosts conversions
Anyword was a really interesting test for our team. We’ve seen tools that write and tools that optimize, but this is the first one we’ve found that scores your writing for how persuasive it is. Its main feature is a Predictive performance score. Instead of analyzing SERPs like Frase (what keywords, how many headings), Anyword predicts how well your audience will respond to your copy. It’s built for marketers who care more about conversion rates than just keywords.
Key Features
✅ Predictive Performance Score: It scores your copy (blog intros, ad copy, emails) and gives you tips to improve it.
✅ AI Blog Writer: It has a full blog writer, but the goal is to generate a post that scores well for conversion.
✅ 100+ special copywriting tools: A big library of templates for ads, social media posts, and landing pages.
✅ Custom brand voice mode: You can train it on your brand’s style.
✅ Performance data rows: On higher plans, this connects to your marketing data to make the AI smarter.
✅ Connects with Google Ads, Facebook, and Instagram.
Pros & Cons
|
Pros |
Cons |
| ✅ The predictive score is a unique feature
✅ Great for improving conversion rates, not just rankings ✅ Helps you write better ad and email copy ✅ Good for teams who do a lot of A/B testing |
❌ It does not analyze SERPs. It won’t tell you what keywords to use, like Frase.
❌ The Starter plan is very limited (only 50 predictions). ❌ It’s not an SEO optimizer; it’s a conversion optimizer. ❌ It can be hard to learn and trust all the “performance data.” |
Pricing Plan
Anyword Pricing Plan
Our Honest Take: Our team sees Anyword as a strategic alternative. You trade Frase’s SEO data for conversion data. You can’t use it to build a keyword brief, but it’s a powerful replacement for writing highly persuasive copy that gets clicks and sign-ups, not just a high SEO score.
Surfer SEO excels in real-time on-page optimization and content audits
This is the one our team was most excited to test. Surfer SEO is probably the most direct Frase alternative and is widely considered the gold standard for on-page optimization. The Content Editor, with its real-time 0-100 score, is addictive. We use the Content Audit feature all the time to find and upgrade our old, underperforming articles. The Topical maps feature is also excellent for building out content clusters.
Key Features
✅ Content Editor: The core feature. A real-time optimizer with a Content Score (0-100).
✅ SERP Analyzer: Deeply analyzes the top-ranking pages for any keyword.
✅ Content Audit: Scans your existing content and gives you a to-do list to improve its rank.
✅ AI Article Generation: Can generate “ready-to-rank” articles in minutes.
✅ AI Visibility Tracking: This is new. It tracks your brand’s visibility across AI chats like ChatGPT, Gemini, and AI Overviews.
✅ Topical maps: Help you plan and build content clusters to show authority.
✅ Integrations: Works with Google Docs, WordPress, and Jasper.
Pros & Cons
|
Pros |
Cons |
| ✅ Excellent, data-driven on-page optimization
✅ The real-time Content Score is super easy to use ✅ Content Audit is fantastic for refreshing old content ✅ User-friendly interface; not a steep learning curve |
❌ Expensive entry point at $99/month.
❌ Keyword research is good, but it doesn’t replace Ahrefs/Semrush. ❌ Limits on AI articles and audits can be strict. ❌ It’s easy to “over-optimize” and sound like a robot if you chase the score blindly. |
Pricing Plan
Surfer SEO Pricing Plan
Our Honest Take: It’s fantastic at its one job: on-page optimization. You’ll still need Ahrefs or Semrush for deep keyword research, but Surfer SEO is the king for optimizing the actual content.
You may be interested in: Frase.io vs Surfer SEO: Which AI SEO Platform Wins in 2025?
MarketMuse focuses on AI topic modeling and strategy
If Surfer is a high-speed race car, our team felt that MarketMuse is a heavy-duty tank. We were… a little scared, to be honest. This tool isn’t for writing a single article. It’s for planning your whole content strategy. Its AI-powered topic modeling and Competitive content analysis heatmaps are way more advanced than other tools. It gives you personalized difficulty scores based on your site’s strength, not just a random number.
Key Features:
✅ AI-powered topic modelling and keyword analysis
✅ Competitive content analysis with heatmaps of the top 20 SERP competitors
✅ AI-generated comprehensive content briefs
✅ Personalized difficulty and quality scores for your site
✅ Content clusters grouping topics for topical authority
✅ SERP X-Ray provides a detailed search result structure
✅ Content audit evaluating existing content quality
✅ Topic-based keyword discovery
Pros & Cons
|
Pros |
Cons |
| ✅ Sophisticated AI topic modeling finds deep content opportunities
✅ Excellent competitive analysis shows gaps clearly ✅ Personalized difficulty scores are more accurate ✅ Removes guesswork from content planning |
❌ Expensive, especially for solo creators
❌ Very steep learning curve; complex interface ❌ Not a “hop in and write” tool; it’s for strategy ❌ English-only with limited language support |
Pricing Plan
When we checked their site, we noticed the old prices were gone. MarketMuse now lists its plans based on features, but they don’t show the prices publicly anymore. You have to click “Get started” or “Get a demo” to talk to their team for pricing.
MarketMuse Pricing Plan
Our Honest Take: This is for high-level Content Strategists and SEO Managers at large companies. It helps you establish topical authority in highly competitive niches. It is not for a freelance writer who just needs to optimize a blog post.
SearchAtlas aims to replace a full SEO toolkit with AI automation
SearchAtlas made a bold promise: to replace our entire SEO toolkit. And it really tries. It has keyword research, a Content Genius (its AI writer), a Site Auditor, and a Backlink Analyzer. The most unique feature for us was OTTO SEO, an AI assistant that claims to automate technical fixes and content updates. We even saw features for HARO automation and Local SEO.
Key Features
✅ OTTO SEO: An AI assistant to automate technical audits, content updates, and more.
✅ Keyword research: Includes high-intent keyword discovery.
✅ Content Genius: Their name for the semantic AI content creator.
✅ Site Auditor: Finds and helps fix technical SEO issues.
✅ Backlink Analyzer: A tool for comprehensive link analysis.
✅ Rank tracking: Monitors your keyword positions.
✅ Local SEO: Includes Google Business Profile management.
✅ HARO automation: Helps connect with journalist queries.
Pros & Cons
|
Pros |
Cons |
| ✅ All-in-one platform saves money on multiple tools
✅ OTTO AI automation handles repetitive tasks ✅ Strong backlink analysis features are included ✅ White-label options are perfect for agencies |
❌ OTTO automation requires time to learn properly
❌ Can feel overwhelming for beginners ❌ Some features still have bugs reported by users ❌ Slower loading times than dedicated tools |
Pricing Plan
SearchAtlas Pricing Plan
Our Honest Take: This tool is a jack-of-all-trades. The value is undeniable—if you’re an agency paying for 5+ separate tools, this could save you a fortune. But be prepared for a steep learning curve.
Rankability is a focused AI content optimizer with tracking
When our team looked at Rankability, we saw a clean, focused Content optimizer. It was founded by SEO expert Nathan Gotch and is a direct competitor to Frase’s core features. It provides the essentials you’d expect: competitor analysis, real-time content scoring, and AI-powered content briefs. It also includes a Content monitoring feature to track how your published pages perform over time, which we found useful.
Key Features
✅ Content optimizer: A real-time editor with scoring and recommendations.
✅ Keyword finder: A tool for discovering keyword opportunities.
✅ AI-powered comprehensive content briefs: Generates detailed briefs for writers.
✅ Content monitoring: Tracks your page’s relevance and performance over time.
✅ Competitor analysis: Analyzes top-ranking content.
✅ Dark Mode: A nice-to-have UI feature.
Pros & Cons
|
Pros |
Cons |
| ✅ Clean, modern interface that’s easy to use
✅ Plans include multiple User Seats (2, 5, 10), which is good for teams ✅ Founded by a trusted SEO expert (Nathan Gotch) ✅ Unused credits have a 1-Month Rollover |
❌ High entry price at $149/month for the base plan
❌ Strict limits on “Content Optimizers” per month ❌ Doesn’t replace your need for a technical SEO tool ❌ Limits on “AI-Optimized Articles” per month |
Pricing Plan
Rankability Pricing Plan
Our Honest Take: Our team concluded that Rankability is a powerful, focused content optimizer. However, it comes at a premium price and has strict usage limits (e.g., only 20 “Optimizers” on the $149 plan) that competitors don’t. This seems built for established agencies that value data quality and need more user seats, rather than for solo users who need unlimited articles.
NeuronWriter offers NLP optimization and SERP analysis at a low cost
We’re just going to say it: NeuronWriter is the budget champion of this entire list. Our team was shocked at what this tool offers for its starting price (around $23/month!). It has a strong Content editor with NLP-based optimization, solid SERP analysis, and a Content planner with task management. It even includes a Schema Explorer for structured data and automated internal linking suggestions.
Key Features
✅ Content editor with real-time NLP-based optimization
✅ SERP analysis of top-ranking pages
✅ Semantic SEO with NLP and semantic keyword recommendations
✅ Long-form AI writer with one-click article generation
✅ Content planner with task management
✅ Schema Explorer for structured data optimization
✅ Built-in plagiarism checker (on Gold plan and up)
✅ Automated internal linking suggestions
✅ Google Search Console & WordPress integration (on Gold plan and up)
Pros & Cons:
|
Pros |
Cons |
| ✅ Extremely affordable; amazing value
✅ Strong NLP and semantic SEO features ✅ One-click WordPress publishing saves time (on Gold+) ✅ Plagiarism checker & internal linking are built in |
❌ AI output quality can be inconsistent
❌ The interface can feel cluttered at times ❌ Less well-known than major competitors ❌ Learning curve for new users |
Pricing Plan
NeuronWriter Pricing Plan
Our Honest Take: For freelance writers, bloggers, or small agencies on a budget, this is a no-brainer. It does 90% of what the expensive tools do for a tiny fraction of the cost. It’s the best value on the list, hands down.
After testing all of these, our team came up with a checklist. Here’s what you really need to ask yourself before you buy.
After all this testing, we had to ask: “Which one tool can best replace the entire Frase workflow (research + write) for the best price?”. For us, one clear winner emerged for its incredible value.
Our Top Pick: RightBlogger
But we get it—not everyone has the same needs. Our core belief is to pick the right tool for the right job. So, here’s our final advice, broken down by who you are:
We researched so you don’t have to. Now it’s your turn—pick the tool that fits your workflow and start a trial!
