In our office, we are always talking about the newest AI tools. It’s our job, and we love it, to find technology that makes our work easier and our content better. Lately, a big question has come up again and again: Copy.ai vs. Frase. One is known as a fast tool for creative ideas. The other is seen as a smart tool for long-term success, made to help you rank high on Google.
We are content writers, not tech experts, so we decided to find the real answer. We tested both tools in our daily work. This article is for other writers and bloggers like us who are trying to decide where to spend their money and time. So, which tool is really the best one to help you?
Before we get into the details, here are the most important things our team learned after many weeks of testing:
Copy.ai is a comprehensive GTM platform for B2B sales
When we first looked at Copy AI, we saw that it has become more than just a simple writing tool. They call it a full “Go-To-Market” (GTM) platform for automation. To be honest, we were surprised by its 2,000+ “Workflows” (work processes) made for B2B sales teams. They are for everything from finding new customers to checking sales calls. It is clear that Copy.ai focuses on improving a company’s whole sales process, not just creating content.
Frase is an SEO-focused content marketing platform
On the other hand, Frase felt perfect for us. It’s a content marketing platform made with one clear goal: to help you write SEO-friendly articles that get a high rank. How it works is very smart: Frase looks at the best results on search pages, learns from your competitors, and then writes content based on a plan that is known to work. Everything it does is made to help us get free visitors from search engines.
Both tools are very strong, but we compared them on the four features that are most important to a content writer. Here is the result of our direct comparison.
First, here is our quick comparison table:
|
Feature |
Copy.ai | Frase |
The Winner |
| Content Creation | Uses Workflows, needs setup | Uses search results, creates content instantly | Frase |
| SEO Optimization | Limited, no real-time scoring | Complete and detailed analysis | Frase |
| Brand Voice | Good, uses an “Infobase” system | Good, can use a URL for reference | Tie |
| Integrations | 2,000+ Workflows (For Sales + Content) | Limited (For Content) | Copy.ai |
We remember a project to write about “how to keep B2B customers interested” with very little time. With Frase, we just typed in the keyword. In a few minutes, it gave us a detailed plan based on the top 10 articles on Google. It felt like a helper had done all the hard research work for us. The whole process from plan to first article was very fast.
Frase’s quick content creation through keyword-based research
When we tried the same thing with Copy.ai, it needed more setup. It still wrote good sentences, but it felt like it was writing without any useful information. It did not have the important information about competitors that Frase gives you. For short ads or emails, Copy.ai was great, but for writing a long, competitive blog post, it was not good enough.
Winner: Frase
Copy.ai requires more setup for less competitive content
This was a very easy win for Frase. Using the SEO tools in Frase is fun. It’s like a game. As we write, a “Topic Score” on the screen changes as you type, comparing our article to the top 10 competitors. Seeing the score go up when we added the right keywords really made us want to do better. It tells you exactly when your content is good enough.
Frase’s interactive SEO tools for real-time content optimization
Copy.ai has almost no features for this. It gives some keyword ideas, but we didn’t know where it got its information, and it seemed very general. There was no competitor analysis and no real-time scoring. For our team, where success is measured by Google ranks, Copy.ai just doesn’t have the right tools.
Winner: Frase
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In this area, we liked both tools. Copy.ai has a feature called “Brand Voice” and “Infobase”. We could add sample text, and the AI would learn the brand’s writing style. This was very helpful when we worked with many clients with different styles.
Copy.ai’s “Brand Voice” and “Infobase” for custom content
Frase has a similar feature, but with one extra thing we loved: you can paste a website link of an article, and it will try to write in that style. Both tools made content that sounded natural and consistent. We call this a fair tie.
Winner: Tie
Frase’s website-based style matching for content creation
On paper, Copy.ai is the big winner with over 2,000 integrations. But when we checked more carefully, we saw most of them were for sales tools like Salesforce and HubSpot. This fits their goal to be a GTM tool.
Copy.ai’s 2,000+ integrations are mainly for sales tools
Frase has fewer integrations, but they are the ones we use every day: Google Search Console, WordPress, and Google Docs. The question here is not about how many, but about what is useful.
Winner: Copy.ai (but the best choice depends on the tools you already use)
Frase’s useful integrations with essential tools
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|
Frase |
Copy.ai |
|
| Pros | ✅ Excellent research of search results
✅ Real-time help for SEO ✅ Sounds very human (21% AI detection) ✅ Easy and fast way to create content ✅ Clear, document-based pricing for SEO work |
✅ 2,000+ connections for business tools
✅ Complete automation for work processes ✅ Great for sales and introduction emails ✅ High-level automation features |
| Cons | ❌ Not much automation for work processes
❌ Not many features for sales ❌ No connections to CRM tools |
❌ Very bad for SEO
❌ Often detected as AI (95%) ❌ Hard to learn at the beginning |
Okay, let’s talk about the price. For our team, looking at pricing plans isn’t just about the numbers. It’s about understanding what you really get for your money and if it makes sense for a content creator’s budget. Here is a simple breakdown of what we found.
|
|
Copy.ai |
Frase |
| Free Option | Yes, a Free Plan with a monthly word limit. | Yes, a 5-day Free Trial to test paid features. |
| Credit Card for Trial? | No, not for the Free Plan. | No, a credit card is not required for the trial. |
| Refund Policy | No refunds. Cancellation only stops future payments. | Yes, a 5-day full refund policy after purchase. |
| Upgrade/Downgrade | Flexible, can be changed at any time. | Flexible, can be changed at any time. |
| Key Thing to Watch For | Pricing is based on “Workflow Credits”. The powerful automation tools are only in the expensive plans. | Pricing is based on the “Number of Articles” you can create and optimize each month. |
Key Pricing Insights From Our Team
Here’s what the price lists don’t tell you:
Our takeaway: Copy.ai’s pricing is for sales teams with big budgets. Frase’s pricing is for content creators.
Frase Pricing Plans
Copy AI Pricing Plans
Before you choose, our team thinks you should ask yourself these questions:
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After all our testing, our team has a clear final opinion. The “best” tool is not the same for everyone; it depends on what you need to do.
You should choose Frase if you are:
You should choose Copy.ai if you are:
For our team, where success is measured by free traffic and keyword ranks, Frase is a very important partner for our strategy. Copy.ai is still a useful tool for some tasks, but Frase is the tool that helps us build the important content that helps our business grow.
